Brack.ch celebrates Christmas without teddy bears and reindeer
In its first Christmas commercial, online retailer Brack.ch focuses on bad moods instead of great emotional cinema.
In an abandoned research station somewhere in the far north. A couple of bad-tempered explorers celebrates Bescherung, where it almost comes to an éclat because of a lack of gift inspiration.
The final TV spot in the "Expedition Brack" film trilogy was also shot in Sweden by Oscar-nominated director Patrik Eklund. The spot can be seen throughout Switzerland as a 25-second version and as a 58-second directors cut on high-reach stations. In addition, various online and offline measures complement the Christmas campaign.
Responsible at Brack.ch: Markus Mahler (CEO), Chris Gärtner (Campaign Coordination), Sandrine Knechtli (Team Leader Marketing Planning), Patrick Hoerdt (Team Leader MarCom), Marc Isler (Head of Marketing). Responsible at Friendly regards: Pascal Deville, Res Matthys, Max Benrath, Nadine Mojado, David Elmiger, (Creation), Christian Haueter (Consulting), Niels Vije (Agency Producer); Hobbyfilm (Film Production), Patrik Eklund (Director); Gustav Danielson (DOP); Ola Rutz (Producer).
