The oldest and largest amusement fair
The new campaign promotes the 546th Basel Autumn Fair while also touting a new app.
The order for the app had already been placed elsewhere by the presidential department of Basel-Stadt as a matter of priority. However, Valencia was able to deliver all images and graphics for this.
"Anyone outside the region who hears "Basel Autumn Fair" doesn't automatically think of Chilbi, roller coasters or bumper cars," says CD Tommy Schilling, explaining the new campaign visual. "So we put the focus on funfair and arranged the diverse attractions and rides in front of a typical Basel city skyline." In the process, he said, the Autumn Fair jeton of the last six years, which also originated from Valencia, was centrally integrated into the colorful hustle and bustle. "This ensures continuity and strengthens the "Basel Autumn Fair" brand," Tommy Schilling continues.
Responsible at the Department of External Relations and Location Marketing of the Presidential Department of the Canton of Basel-Stadt: Sabine Horvath (Head of External Relations and Location Marketing), Dominik Lachenmeier (Head of Communications). Responsible at Valencia Kommunikation, Basel: Tommy Schilling (Creative Director), Jan Kempen (Art Director), Tabea Scherer (Assistant Art Director), Guillermo Garcia (Senior Copywriter); Michael Gerber (Head of Client Service), Rony Hauser, Marita Sutter, Tanja Krismer, Jeanne Plüss (Consulting), Marco Fritz (Team Leader Polygraph), Stefan Stohler (Polygraph).
