Wunderman: Digital weather posters for Marionnaud
Wunderman developed digital billboards for Marionnaud that advertise products that match the weather.
In the months of March and April, you have to be prepared for frequent, abrupt changes in the weather in Switzerland. So it's the best time for Marionnaud, a global cosmetics company with more than 1200 stores worldwide, to demonstrate the diversity of its products. With the weather posters, Marionnaud proves that there is the right product for every weather situation. Connected live to a weather channel, the weather posters react directly to the current weather in the area surrounding the poster and recommend the right product to go with it. From the right lip balm for icy days to the right sun cream for hot days to the right mascara for rainy days.
Responsible at Marionnaud Switzerland: Martina Müller (Marketing Manager). Responsible at Y&R Group Switzerland, Wunderman: Markus Gut (CCO), Swen Morath (CD), Sebastian Eppler & Sonja Gross (AD), Natasa Maricic (text), Sonja Bernardi (consulting). Photography: Christian Dietrich; Model: Billie-Jean H. @ Scout Model Agency; Hair & Makeup: Sevi Cakir @ Time Model Agency; Assistant: Michele Di Fede; Post Production: Ultra Images; Media: Clear Channel Play.
