Thjnk Zurich becomes creative lead agency of Sunrise UPC
Thjnk Zurich will support the marketing communications of the telecommunications company Sunrise UPC as lead agency in the future. In December, the agency prevailed over its competitors in a pitch process.
In addition to the proven competencies in the areas of strategy, creation and data-based content generation, Sunrise UPC was convinced by the integrated approach of the communication solution presented.
Through the merger of Sunrise and UPC, the telecommunications company combines the gigabit fiber-optic cable network with the mobile network. This fixed-mobile convergence makes Sunrise UPC one of the major players in the Swiss market. Successfully translating the new market position into the brand positioning of Sunrise UPC marketing will be the main task of Thjnk Zurich.
Thjnk Zurich was founded in 2016 by consultant Andrea Bison and creative Alexander Jaggy. Today, strategist Gordon Nemitz and creative Pablo Schencke complete the management team. After almost 6 years, the agency now employs over 30 people and serves 15 clients, including Bio Suisse, Credit Suisse, Denner, Edelweiss, Helsana and Ochsner Sport. With Thjnk 24/7, the agency develops concepts and platforms for data-driven, individualized communication in combination with automation and distribution.
