Publicis remains at the top of the LSA ranking - Wirz Group now in second place
LSA agency ranking 2017: Publicis Communications remains the most profitable communications agency in Switzerland; the Wirz Group now occupies second place in the agency ranking.
Changes are taking place at number 2 in the ranking of the largest communications and media agencies in Switzerland: The Wirz Group has moved up the previous year made up one place and now occupies second place. Behind them follow the agencies Havas Group Switzerland and Jung von Matt/Limmat, which moved up one place and is now in fourth place ahead of Y&R Group.
The agency ranking provides an overview of the communications and media agencies in Switzerland organized in the Leading Swiss Agencies (LSA) association. The ranking, which has been carried out without interruption since 2007, is regarded as a guide for advertising clients. The association currently has a total of 73 communications and media agencies.
Leading Swiss Agencies generated cumulative revenues of around CHF 410 million in 2016. The ranking is based on an evaluation of the gross operating revenues (BBE) achieved by LSA agencies for 2016. All agencies that were members of Leading Swiss Agencies on August 31, 2017, are listed in the 2017 ranking. Agencies that were admitted after this date are not yet listed in the 2017 ranking.
Communication Agencies: The 55 communications agencies of Leading Swiss Agencies generated a total of around CHF 321 million in gross operating income in 2016. On an adjusted basis, this is an increase of 4 percent over the previous year.
Agencies that do not participate in the LSA ranking:
DD Com, Zurich / Fastr, Zurich / Gaultier Collette, Geneva / Hofer, Berne / JWT/Fabrikant Werbeagentur, Zurich / KSP, Zurich / Marti Communications, Zurich / Netvertising, Zurich /Scholz & Friends Schweiz, Zurich / Synthèse Stratégie et communication d'entreprise, Lausanne.
Media agencies: Since 2008, the media agencies of Leading Swiss Agencies have published their own ranking. Media agencies have a different business model from advertising agencies and are therefore not directly comparable with them. The 18 LSA media agencies generated CHF 88.9 million in gross operating revenues in 2016, with the same number of members. This represents an increase of 5 percent over the previous year.
Explanations about the ranking
After an interruption of five years - due to the effects of the U.S. Securities Exchange Act "Sarbanes-Oxley Act" - the LSA ranking (formerly BSW ranking) was resumed in 2007. This means that comparisons with previous years are possible again.
Since 2014, companies that operate under the same brand in the market or have subsidiaries that are also LSA members have been grouped together.
The 2017 ranking is based on 2016 gross operating revenues. All agencies that were members of Leading Swiss Agencies on August 31, 2017 are listed in the 2017 ranking. Agencies that were admitted after this date are not yet listed in the 2017 ranking.
Gross operating income: Agency's own services charged to customers, including freelancers:
Fees from consulting of all kinds, compensation for textual, graphic and other work according to the income statement, excluding VAT and transitory items or income of other kinds.
Categories:
Agencies are listed within their respective categories by actual gross operating revenue generated.
