Dennis, Rapha and "the old aunt": Lück and Brinkert campaign for the SPD
The German SPD is entering the 2021 federal election with Raphael "Rapha" Brinkert's agency. Dennis Lück, Swiss star advertiser and former creative director at Jung von Matt Limmat, is expected to play a key role.
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It was a bang on Sunday at noon: The Business portal Businessinsider.de reportedthat the German SPD wants to run its 2021 election campaign with the help of Raphael "Rapha" Brinkert. Brinkert is known in Germany primarily in the field of sports marketing, so the fact that a political party is hiring him could initially strike observers as somewhat unusual.
The Hamburg-based agency wants to go through the election campaign together with the Social Democrats with a "bold, fast, digital campaign. To this end, boss Raphael Brinkert - alongside brand expert Laura Galmés Schwarz, media entrepreneur Thomas Koch and digital expert Nico Lumma - has brought Dennis Lück onto his team of experts. It was just announced in August 2020 that Lück will leave Jung von Matt Limmat and found an agency together with Brinkert in Switzerland (Werbewoche.ch reported).
"The biggest communication and social challenge in 2021".
Dennis Lück himself did not want to announce any concrete details about his new task - and his view of the political landscape in the Federal Republic - yet; "also for contractual reasons," as he emphasized to Werbewoche.ch. But: In his opinion, the commitment to the German SPD and its candidate for chancellor, Olaf Scholz, is "the biggest communications and social challenge in 2021," says Lück.
However, he says, his involvement in German politics is no reason to leave his home in Switzerland: "My home is Wohlen AG. And it will remain so. We are perfectly organized even over distance, at the moment everyone is back in home office mode anyway, and when travel is possible again, I'm sure I'll be found at regular intervals in Hamburg and Berlin."
Because in addition to working for the SPD, Dennis Lück will also concentrate on acquiring new customers for the Swiss Brinkert branch: "We don't officially open the doors until January, but the acquisition phase starts now. Interested parties are very welcome," says the advertiser with a laugh.
SPD campaign: more challenge hardly possible
Anyone familiar with the political landscape in Germany knows that both Raphael Brinkert and Dennis Lück face an enormous challenge when they set up a campaign for the SPD: The party affectionately known as the "old aunt" is still the strongest political association in Germany in terms of members, but has been rapidly losing votes for years.
However, this may also present an opportunity, because the German electorate seems to be very receptive to good advertising: as recently as 2017, for example, the Heimat agency succeeded in leading the liberal FDP back into parliament with a total rebranding after four years of extra-parliamentary opposition.
