Top 5 commercials on YouTube in Switzerland in Q1 2018

"Omi, dosch d' Dominque!" - Google has again published the top 5 Swiss YouTube spots.


Every quarter, Google publishes those YouTube ad videos that are particularly popular with YouTube viewers. Ad rankings, according to Google, "are determined by an algorithm that takes into account paid and organic views, as well as viewer engagement."

It is still unclear exactly how the alogrithm is composed, or how it combines organic and paid reach. Google merely states that the spots must have "a minimum share" of unpaid reach in order to be included in the ranking. Since audience retention - for example, how long a spot is "voluntarily" watched before it is clicked away or skipped - is also factored into the calculation, the ranking certainly has some validity. Despite the black box algorithm. (hae)

1st Swisscom - the greatest ski moments

2. love life - do the safer sex check / jasmine

3. love life - do the safer sex check / martin

4th Profital - How the new brochures app works

5th Swissmilk - Theme: Lovely may be cow (2018)

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