The top 5 commercials on YouTube in Switzerland in Q1 2018

"Omi, dosch d' Dominque!" - Google has once again published the top 5 Swiss YouTube spots.

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Every quarter, Google releases those YouTube ad videos that are most popular with YouTube viewers. Ad rankings, according to Google, "are determined by an algorithm that takes into account paid and organic views, as well as viewer engagement."

How exactly the alogrithm is composed, or how it combines organic and paid reach, remains unclear. Google only states that the spots must have "a minimum share" of unpaid reach in order to be included in the ranking. Since audience engagement - for example, how long a spot is "voluntarily" watched before being clicked away or skipped - is also factored into the calculation, the ranking certainly has some validity. Despite the black box algorithm. (hae)

1st Swisscom - the greatest skiing moments

2nd Love Life - Do the Safer Sex Check / Jasmin

3. love life - do the safer sex check / martin

4th Profital - How the new brochure app works

5th Swissmilk - Theme: Lovely may be a cow (2018)

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