In cooperation with "Was ist was", a scrapbook was developed in which children can find answers to many questions and which they can fill with 156 scrapbooks.
Valencia was in charge of the communication for this promotion and developed the appropriate visual. In close cooperation with Coop, a digital composing was created that depicts the world of knowledge as a planet that children can explore. The visual is used online and on a variety of advertising materials, also realized by Valencia, from flyers to F12 posters.
The highlight of the campaign is the TV spot that Valencia realized with Boutiq and Hitmill. In this lavishly produced 25-second spot, a boy dives into his scrapbook and takes viewers on a fascinating journey into the world of knowledge. A concentrated 15-second version was also produced especially for online use. The spot combines real film with digital animation in an exciting way and was produced entirely in Switzerland.
The collection campaign runs from 17.10. to 3.12.2016 in all Coop supermarkets, Coop City department stores, and coop@home.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Catherine Gritti (Project Manager Advertising), Helmut Träris (Head of Sales Promotion/ Coordination CP/Projects), Manuela Kerker (Project Manager Sales Promotion), Oliver Johnson (Head of Digital Marketing), Anja Kapust (Digital Marketing), Karin Heliopoulos (Head of Media). Responsible at Valencia Communication: Michael Gerber (CEO), Tommy Schilling (Creative Director), Gianna Burghartz (Art Director), Béatrice Otto (Art Director), Delia Guerriero (Assistant Art Director), Sebastian Refardt (Senior Copywriter), Iraklis Hungerberg, Jasmin Marty (Consulting), Emanuel Plüss, Patrick Hublard (Polygraphy). Responsible at The Whole Media: Stephan Küng. Responsible at Boutiq: Mike Huber (Director Live Action), Sebastian Harms (Director Animation), Chantal Gugger (Producer), Annina Luchsinger (Junior Producer). Responsible at Hitmill: Roman Camenzind (Executive Producer), Fred Herrmann (Composer & Producer) Noemi Mathis (Project Manager).