Gotomo: Raffle for new location
The Garage Galliker Group has commissioned Gotomo to announce a new brand location for Peugeot.
Galliker is merging more than 17 service and sales locations for various car brands throughout Switzerland under the Carplanet.ch brand. At the center of the multi-stage campaign is a two-day launch event with a large raffle at the new location in Lucerne-Littau. In addition to publicizing the availability of Peugot at the location and expanding the target group, the main focus was on gaining leads. In the first phase, the advertising materials convey the information of the new location and the main draw. In the second phase, in addition to new participants, existing leads are also made aware of their chances of winning a daily instant prize by means of automated emails and retargeting.
Responsible at Garage Galliker Group: Daniel Schneller (overall management); Heide Dootz, Peter Martschini (marketing carplanet.ch). Responsible at Gotomo: Oliver Stäcker (overall responsibility); Pascale Anderegg (UX/UI Design); Philipp Galliker (Frontend/Backend Development, Main-Factory); Ueli Thalmann (Sound/OffVoice).
