Outward facing clothes and messages

The current communication of the completely biodegradable F-abric textiles was again designed by Freitag together with Studio Marcus Kraft.

_FREITAG_F-ABRIC_nadineottawa_studiomarcuskraft_02

The values of the sustainable clothing line, which is produced in Europe, are turned inside out with statements - photographically staged by Nadine Ottawa.

The images are used on all digital Friday communication channels and for international media relations. As a point-of-sale measure, various items of clothing were directly labelled by hand with the statements. The unique pieces will adorn selected Freitag stores in various countries in the coming weeks. In addition, the new garments will be shown in a brochure that playfully and simply explains the consistent concept of F-abric in the size of a trouser pocket.

FREITAG_F-ABRIC_nadineottawa_studiomarcuskraft_01
FREITAG_F-ABRIC_nadineottawa_studiomarcuskraft_03
FREITAG_F-ABRIC_nadineottawa_studiomarcuskraft_04
FREITAG_F-ABRIC_nadineottawa_studiomarcuskraft_05
FREITAG_F-ABRIC_brochure_studiomarcuskraft_01
FREITAG_F-ABRIC_pos_studiomarcuskraft_02
FREITAG_F-ABRIC_pos_studiomarcuskraft_03
FREITAG_F-ABRIC_pos_studiomarcuskraft_04
FREITAG_F-ABRIC_website_studiomarcuskraft_01
FREITAG_F-ABRIC_website_studiomarcuskraft_02

Responsible for overall direction, creative direction & copy: Friday. Responsible for concept, art direction, lettering: Studio Marcus Kraft. Photography: Nadine Ottawa. Photo Assist: Claude Gasser. Models: Veronika Kunz, Kevin Städler. Styling: Jennifer Tschugmell. Hair & Make-Up: Nicola Fischer

(Visited 18 times, 2 visits today)

More articles on the topic