Light food for heavy connectors
With a promotion for Phoenix Contact, Gestalten shows that business-to-business communication for industrial products can also be refreshing.
To showcase the numerous advantages of the Heavycon heavy connector, Gestalten entices the professional audience to gamble. Each player gets three chances to hit the winning combination on the Heavycon slot machine. Because only if all three reels show the total assortment of Heavycon, the player will be rewarded. For all other combinations, there's no prize, but as a consolation, the explanation of one of the many product benefits.
The game was launched by Phoenix Contact in the run-up to Sindex 2016 in an online version via newsletter. At the trade show, visitors then had another opportunity to try their luck at a real slot machine at the Phoenix Contact booth. The unusually light fare for heavy industrial connectors was created in the creative kitchen of Gestalten. It was programmed by Getunik and put into practice by the Swiss branch of Phoenix Contact.
