A breath of fresh air for Biel's Old Town

What was discussed as a spontaneous idea is now a monthly ritual for many Biel residents and is already considered a permanent fixture in Biel's old town. Every "First Friday" of the month, new life is breathed into the alleys with entertainment of every kind. The First Friday stores and boutiques offer evening sales, galleries invite you to visit, DJ's play in the alleys and "tout Bienne" enjoys the relaxed togetherness until late at night. There is art, culture, fun and the opportunity to meet friends and acquaintances in unique surroundings and ambiance.

The special nature and creativity of the event should naturally also be reflected in the visual design. Weiss Communication + Design created a fresh, dynamic logo for First Friday, as well as the matching corporate design. Social media channels play a central role in the communication. A website with social wall, posters, ads and flyers were the first measures. Further communication activities will follow. The communication should be as diverse and surprising as First Friday. We look forward to each new month and are excited to see what else First Friday will experience.

Responsible at Weiss Communication + Design: Patrick Weiss (consulting), Cosima Mattioli, Deborah Kipfer (creation). Texts: Reto Blösch, Wortkunst.ch. Photography: David Porfirio, Anita Vozza, Dirk Weiss.