ViznerBorel chooses the Trash Hero of the Year
ViznerBorel has chosen the "Trash Hero of the Year" for the IG saubere Umwelt (IGSU) on the open road.
Littering is an omnipresent topic. Especially in the warm season, litter is carelessly thrown away or left lying around. Littering is a nuisance: it reduces people's sense of well-being, safety and quality of life in public spaces and causes unnecessary costs. However, it should not be forgotten that most people in Switzerland dispose of their waste correctly in a bucket.
In order to draw more attention to this large majority, the communications agency ViznerBorel devised an unusual campaign for IG saubere Umwelt (IGSU). In a large-scale, orchestrated campaign, passers-by on public property were filmed correctly disposing of their waste in a bucket. What then happened in each case surprised and delighted all the "Trash Heroes of the Year". In this way, the IGSU wants to thank not only these people, but also all the "everyday trash heroes" throughout Switzerland by distributing the film.
Responsible at IGSU: Nora Steimer, Business Manager. Responsible at ViznerBorel: Gian Maurizio (art direction), Jürg Waeber (concept & text), Farid Mhedbi, Martina Glaser (consulting), Guillaume Borel and Lajos Vizner (overall responsibility). Film production: Doppelrahm, Christoph Rahm (direction & production).
