Management of the Graubünden brand to be reorganized

Since 2007, Graubünden Ferien (GRF) has been responsible for the management and further development of the Graubünden brand by means of a performance mandate. As part of a strategic reorientation, GRF will increasingly focus on its core tourism competence from 2017 onwards in order to achieve the turnaround in Graubünden tourism, according to the statement. As of Jan. 1, 2017, the management of the brand is therefore to be handed over to new hands. The canton as brand owner has now taken over the management of the "Graubünden Brand" office advertised in the cantonal gazette. This also represents a further step in the implementation of the "NaturMetropole" brand idea presented in 2013. Interested parties who meet the required suitability criteria according to the prequalification documents can participate in the tendering procedure.