Plan.Net Suisse streams first 24h live event on Facebook
This week, Emmi is launching the "Emmi Caffè Latte Espresso Extra Shot". Plan.Net Suisse will be demonstrating how long the new product's inspiring kick lasts at a major live art event at the Frauenfeld Openair next weekend.
And on Facebook: in the first 24-hour live stream. With a caffeine content of 140 milligrams per 250 milliliters, the "Emmi Caffè Latte Espresso Extra Shot" contains one and a half times as much caffeine as a conventional cup of coffee, providing an extra energy boost in a can for a new target group. A steep pass for the creatives at Plan.Net Suisse to prove directly how long this caffeine boost actually lasts.
With the first graffiti event that lasts a whole 24 hours: the first live 24h Caffiti. Openair Frauenfeld is the epicenter of hip-hop in Switzerland and the ideal venue. But of course everyone who is not directly on site should also be able to take part: The event will therefore be held in a Facebook event streamed live for 24 hours. Every user comment has the chance to be sprayed directly onto the wall.
"This direct link between online and offline, controlled via a 24-hour livestream, has never been done before. It shows an exemplary dialog with the community with maximum relevance for the new product," says Thomas Lüber, Creative Director of Plan.Net Suisse.
The sprayers of the renowned One Truth Graffiti Crew are responsible for the artistic realization. A team of three presenters will guide the online and offline audience through a varied program, at the end of which a large work of art will be created. This will then be raffled off in parts in the Emmi Caffè Latte Facebook community.
The show starts on Friday at 6.00 pm. "We have put together a complex production in just a few weeks. I am delighted to be able to accompany the first ever live implementation of this kind and to enter into a direct dialog with our target group," says Holger Schicke, Project Manager at Plan.Net Suisse.
Responsible at Emmi Switzerland: Nicole Koller (Global Marketing Manager), Marina Niederberger (Brand Manager Marketing Switzerland). Responsible at Plan.Net Suisse: Nina Martens (Art Direction), Katharina von Wyl (Text), Jasmine von Niederhäusern (Screen Design), Thomas Lüber (Creative Direction), Holger Schicke (Consulting).
