Havas Digital: At the regulars' table with a view
Where do people prefer to read Blick? At the regulars' table, of course! Havas Digital has implemented an interactive film for ordering Blick trial subscriptions.
Havas Digital launches the e-mailing campaign "Häsch gläse im Blick?" to promote trial subscriptions to Blick and Sonntagsblick. The recipient of the email finds himself at the table of a typical Swiss pub. On the landing page Blick-schnupperabo.ch the innkeeper takes the order for the trial subscription.
The entire process, including the entry of personal data, takes place in full-screen video sequences from the first-person perspective. Depending on the user's interaction, different sequences are played out and seamlessly strung together: In the case of male guests, the landlady flirts; seasonally, Santa Claus, ice hockey players, or a carnival-goer appear in the Blick-Stammbeiz.
Responsible at Ringier Switzerland: Marko-Filip Ninkov (Marketing Sales Manager), Nicolas Pernet (Marketing Manager), Alexander Strehler (Online Marketing Manager). Responsible at Havas Digital: Peter Rehnke (overall responsibility), Arnaud Fasnacht, Wolfgang Kunz (project management); Bruno Manser, Merlin Zuni (creative direction), Ronja Hienle (art direction), Anneline Cachat (web design), Celine Goldschmid (graphics), Frank Grafunder (production), Who's McQueen Picture (film production).
