Vizner Borel for Swiss Recycling: Everyone joins in
Under the motto "Everyone join in!", Swiss Recycling's new awareness campaign, created by Vizner Borel and supported by 20 Minuten, was launched at the end of October.
As an umbrella organization, Swiss Recycling represents the interests of Swiss recycling systems. Its members are recycling organizations active throughout Switzerland. As an umbrella brand, Swiss Recycling wants to draw the attention of the Swiss population to how recycling recyclable materials conserves resources, saves energy, reduces CO2 and thus creates valuable secondary raw materials. The Zurich-based communications agency Vizner Borel was able to assert itself as Swiss Recycling's lead agency.
At the center of the nationwide campaign is a "Speakers' Corner" made of recyclable materials. Here, a wide variety of people from all over Switzerland have their say - and they all have an opinion, an argument, good reasons or a vision as to why separating and recycling recyclable materials is worthwhile for everyone. Prominent personalities such as Bertrand Piccard and Dominique Rinderknecht were also invited to appear at the Speakers' Corner. The campaign, which was launched with the front page of the commuter newspaper 20 Minuten, will be supported with advertisements, on the website All-make-with.ch and deployed with online measures throughout Switzerland in the long term.
Responsible at Swiss Recycling: Patrik Geisselhardt (Managing Director), Claudia Bucher (Project Management Marketing / Communication). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Markus Binggeli (strategy), Martina Glaser (consulting), Gian Maurizio (art direction), Jürg Waeber (text), Dan Cermak (photography), detail (litho).
