The 48-year-old brings more than 20 years of experience in the marketing business. Most recently, as Head of TV at Publicitas, he oversaw the development of the TV portfolio. In 2013, he founded News & Sport Factory, a marketing agency for electronic and digital media in the fields of news, sports and culture. Previously, Patrick Zanello worked as Advertising Director at Publicitas Léman and was Marketing Director at Agefi Groupe. "With Patrick Zanello, we are delighted to have gained an experienced and networked professional in the marketing business," says Gabriel Blume, Sales Director at Goldbach Media, and adds: "With the signing of Patrick Zanello, we are taking account of the consistent expansion strategy for the DOOH sector."