Hug & Dorfmüller: Welovefootball.ch for Raiffeisen
Hug & Dorfmüller developed the communication concept "Welovefootball.ch" to draw attention to Raiffeisen's extensive involvement in Swiss football.
The central element of this communication concept is the eponymous football hub Welovefootball.ch. On this online platform, everything revolves around the topic of football, from top-class sports, popular sports and the promotion of young talent to sports for the disabled. It combines exclusive background stories from the Raiffeisen Super League, provides attractive ticket offers as well as unique football experiences and offers tips and tricks for young talent.
The key theme "Welovefootball.ch" is accordingly carried consistently through the relevant media. TV commercials and billboards referring to the hub and the member benefit are placed in the football-related media and broadcast formats. Here, the agency relies on humor for the creative idea: The emotional topic of football with its so unique passion is to be implemented and transported for once with lightness and a pinch of humor. Print advertisements and online banners flank the measures, while big screens and LED boards bring the message into the stadium.
Responsible at Raiffeisen: Monika Schäfli, Anja Lapcevic, Dieter Graf, André Stöckli. Responsible at Hug & Dorfmüller: Thomas Hug, Christian Dorfmüller, Sämi Roos, Mario Mühlemann, Spot/Film Production: Encore Pictures. Director: LeMob. Music/Composer: Michael Ricar
Photography: Fotosolar. Editing: Mämä Sykora. Illustration/comics: Andreas Lori. Video production: Sportal Group. Web programming: Prime Digital.
