Reorganization of Omnimedia's activities
Ringier Digital reorganizes marketing activities: After the national marketing business of Omnimedia was integrated into Scout24 Switzerland at the beginning of the year, the remaining SME marketing business is sold to Cleoo Limited
Omnimedia's national marketing business has been operated exclusively for Scout24 Switzerland for years and was fully integrated into Scout24 Schweiz AG at the beginning of the year. Scout24 Adbusiness acts as the marketer of advertising space on the Scout24 Schweiz online platforms and works closely with other sites in the Ringier network (including Ticketcorner.ch). The SME marketing business, which is offered in the market under the Ontrac brand, will be sold to Cleoo Limited Corp. as of July 1, 2015. An ideal buyer has been found in the company, which specializes in online marketing. Omnimedia and Cleoo Limited had already been working together in partnership for several years. Cleoo Limited also has the necessary know-how to further advance the online marketing activities and ideally complements its international portfolio with this acquisition.
