Leo Burnett: Emmental AOP swing promo
Leo Burnett Switzerland developed a national promotion for Emmentaler AOP with the wrestling king Matthias Sempach.
During the promotion, all Migros customers who demonstrate good taste will be rewarded: those who choose a piece of Emmentaler AOP Surchoix will have the chance to win a Toyota Yaris Hybrid Trend, one of five Flyer e-bikes or one of 100 Senne brunches at the Emmentaler show dairy.
A national poster campaign and advertisements draw attention to the campaign. The key visual shows the brand ambassador Sempach lifting the Toyota with great strength in his usual environment. The campaign has been on air since May 18 and will run until the end of the month.
Responsible at Emmentaler Switzerland: Sandra Jordi (Marketing/Communications). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Johannes Dörig, Isabelle Bühler (AD), Martin Arnold (text), Elodie Caucigh, Ivana Giannakis, Dominik Mätzener (consulting), Erasmo Palomba (art buying); Jonathan Heyer (photography); Red Department (image editing).
