TCS promotes travel protection
Many Swiss people travel abroad without comprehensive travel protection. This is understandable - who wants to let negative thoughts cloud the anticipation of a wonderful vacation? The TCS raises awareness without pointing the finger.
The campaign stimulates the imagination with linguistically pointed disasters to promote travel safety with the TCS Eti-Schutzbrief. At the same time, people without a car are to be made aware that TCS also offers meaningful things for them.
The nationwide campaign will run from mid-May with five motifs on posters, as well as in and on public transport. Based on selected themes and motifs, online advertising and dialog marketing will play a key role in the overall campaign.
Responsible at Touring Club Switzerland: Simon Stauber, Marius Fink, Stefanie Thüler (overall responsibility, strategy and project management), David Köder (concept, text and design). Responsible at Blue Spirit: The Sarah Pietrasanta (CD), Jürg Büchi (AD), Danny Bron (graphics), Melissa Pauli (DTP), Rolf Jeger and Vanessa Jenni (consulting). French/Italian adaptation by Diction. Photography: Ari Sanjaya, Pavel Losevsky, Tawan Chaisom, Filip Fuxa. Image editing: Widmer & Fluri. Dialog marketing: Pinkup. Banners: 1,618. Media: Mediatonic.
