Easyjet: 70 good reasons for the groundless wanderlust
70 destinations. 70 opportunities for wanderlust. 70 reasons to leave the stove at home cold for a change. That's Easyjet. Trio has created a digital campaign in 70 episodes to match.
Each spot is designed to whet the appetite of landlocked travelers, and all dream destinations can be reached by Easyjet from Geneva or Basel. Fancy swapping your office chair for a sandbank? Destination Cagliari. Do you want to store more than just ski equipment in your cellar over the summer? Easyjet flies to Bordeaux. And because you won't be picking seafood at your local lake: Off to Asturias. The campaign runs until the summer vacations on the Facebook pages of Easyjet Geneva and Basel. It is intended to strengthen the bonds of friendship between the organgen airline and its fans.
https://www.youtube.com/watch?v=ZRFz4sL9T2Q
All spots to Basel and Geneva you can find on Facebook.
Responsible at Easyjet Switzerland: Céline Saunier (Marketing Executive Northern Europe), Silvia Herrero (Marketing Manager Northern Europe). Responsible at Agence Trio: Alma Gudzevic (consulting), Maël van der Woude (art director), Gaël Tran, Stefano Panzera, Jonas Cap et Julien Dewarrat (illustration and animation), Guillaume Roud, Yoann Cosson (text). Responsible at OMD: Alexandra Christ.
Reason #8 for a flight from Basel: Cagliari. Cultural and artistic capital of Sardinia!Flights are available until October 24.Reserve a flight to Cagliari: http://bit.ly/1FTxV3A
Posted by easyJet Basel on Sunday, May 10, 2015
