Berne Communication Award 2015 goes to track and field athlete Mujinga Kambundji
Sprinter Mujinga Kambundji receives the 5th Bernese Communication Award. The Bernese Public Relations Society BPRG honors her because she not only runs fast, but also communicates credibly and authentically. but also communicates credibly and authentically.
The award ceremony took place on Monday evening at a ceremony with over 150 guests in the pavilion on the Gurten.
Likeable, open, authentic - that's how family, friends and sports fans characterize Mujinga Kambundji. And that's exactly how the Bernese sprinter communicates - in victory and in defeat. At the 2014 European Athletics Championships, she went from being a good track and field athlete to a nationally known personality within just a few days. With her performances and her likeable manner, she thrilled the audience in the stadium and in front of the screen. She mastered her athletic mishap in the relay final with human and communicative bravura: by facing the cameras and the critical questions of the journalists and answering them authentically and convincingly. Cla Martin Caflisch, BPRG president, is impressed by how she mastered the crisis: "Instead of a tragic heroine, she became the queen of hearts and a figurehead of Swiss athletics."
Every year, the BPRG awards the Communication Prize to a personality who has achieved exceptional communicative achievements without the corresponding professional training. The prize winner receives a specially created work by Bernese artist Kornel Stadler and demonstrates his or her communication skills in a talk with Ueli Schmezer.
Previous award winners
2011 Steff la Cheffe beatboxer and rapper
2012 Bernd Schildger Zoo Director
2013 Francis Foss Pauchard Olmo founder
2014 Hans Zurbrügg Founder and President International Jazz Festival Bern
The Berne Public Relations Society BPRG is one of the seven regional societies of the national professional association PR Suisse with over 1500 members.
