Unikat stages salads for Thomy

For the first time, Thomy is introducing a dressing that will be sold in the refrigerated section of the retail trade. The new product line with the sub-brand "Thomy Tradition" has a high-quality positioning and is characterized by "homemade" recipes with exclusively natural ingredients. Preservatives and other artificial ingredients are dispensed with entirely. This positioning is also emphasized in communication.

The Unikat agency was able to develop a TV spot, posters and accompanying measures for the market launch. In cooperation with Manifesto Films, a humorous spot was created, which is completely set in the well-known and proven animation world of Thomy. It shows a rivalry between different salads vying for the charming new star in the salad dressing sky. The campaign will be on air at the beginning of May.

Responsible at Nestlé Switzerland / Thomy: Miguel Serrano (Business Executive Manager), Frank Wilde (Marketing Manager Thomy), Mandy Strebel (Group Brand Manager Thomy). Responsible at Unikat Kommunikationsagentur: Daniel Meier, Patrick Lienert, Samo Stahler (creation); Olivier Pasche, Sylvia Goetschel (consulting). Responsible at Manifesto Films: Shannon Mildon (Producer), Reto Salimbeni (Live and Animation Director), Milford (Animation), Andy Weimer (Post-Production Supervisor) Fred Herman, Hitmill (Music). Photography: Jonas Kuhn.