Exxtra: cinema lighting as part of Audi commercial
Exxtra has made cinema lighting part of an Audi commercial and is using the surprising media idea to promote Audi's laser light technology.
Audi's laser light technology illuminates even the darkest places. But how can this be brought to life in advertising? The idea: make the lighting of movie theaters part of an Audi commercial. And this is how it worked: in a commercial animated by Fluxif, an Audi drove towards the audience. And the closer it got, the more the auditorium lighting was turned up. Until the Audi laser light illuminated the entire movie theater. The media idea was implemented for a week in Zurich's Corso cinema.
Responsible at Amag Automobil- und Motoren: Donato Bochicchio (Head of Brand/Director Audi), Christian Frey (Head of Marketing Audi), Stefanie Koch (Head of Marketing Communication Audi). Responsible at Exxtra (Member of Y&R Group Switzerland): Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD) Olivia Gnani, Sebastian Eppler, Andrei Vid (Art Direction), Susan Baumgartner (Consulting). Responsible at Fluxif: Fabian Scheffold (Lead Visual Artist) Filip Frisk (Lead Visual Artist), Martin Hernblad (Visual Artist).
