Mosaic: A bench on three wheels
In 2017, Raiffeisenbank Rorschacherberg-Thal will be 100 years old. The anniversary is to last several years and anchor the bank even more firmly in the region. Mosaik is taking on this task together with the partner agency Eighty Nine in St. Gallen.
"Raiffeisen moves..." is the basic motto and also the core message of the anniversary. Accompanied by an anniversary corporate design that runs through the entire communication. Moving an entire region is best achieved with eventful, target group-specific activities: a sports event, a family tour, an entrepreneur exchange, a youth day, a social project. Whether sporting, intellectual, emotional or social: the main thing is that everyone benefits.
The eye-catcher of the campaign launched: the Raiffeisen Mobil. Employees use it to travel to customer meetings and events. What is still missing is a suitable name. That's why a naming competition was launched. A jury of employees chooses their favorite. The mobile will then be christened and celebrated.
How does an entire region find out about all this? On the anniversary website 98year.ch. Next year under 99jahr.ch, then 100jahr.ch.
Responsible at Raiffeisenbank Rorschacherberg-Thal: André Eberhard (Chairman of the Bank Management), Rolf Nieder (Head of Services). Responsible at Mosaik and Eighty Nine: Priska Ziegler (project management, consulting, conception), Eva Schmid (project management), Nathalie Schoch (media work & text), Ralf Knechtel (conception & design), Claudia Voss (design).
