Wunderman: Break open glass in a beauty emergency
For Marionnaud, Wunderman developed a guerrilla campaign for care-conscious women.
Just imagine, dear ladies: You're getting dressed up for the first date or the glittering evening with friends. The dress fits like a glove, the hair: at least as flowing as that of the Kardashians. You enter the restaurant, quickly excuse yourself, go for little girls (last check), look in the mirror and...forgot to put mascara on! Does this sound familiar?
That was a rhetorical question. Marionnaud is of course aware of the small and large beauty mishaps of its customers and has teamed up with Wunderman to come up with a very clever solution: the Emergency Box especially for ladies in distress. In addition to the classic emergency "missing mascara," women can find emergency boxes in selected Zurich establishments, each containing a perfume or a lipstick. Here are the safety instructions: remove the hammer, lunge hard and break open the jar. But watch out: Unauthorized action will be punished...
Responsible at Marionnaud Switzerland: Martina Müller (Marketing Manager). Responsible at Wunderman (Member of Y&R Group Switzerland): Markus Gut (CCO), Thomas Engeli (CD), Sonja Gross, Laureen Zanotti (creation), Sonja Bernardi (consulting).
