Schoch&Sonders brings Hawaii to Migros
Delizio lanciert zum zehnjährigen Jubiläum die Limited Edition Hawaii Maui. Die Agentur Schoch&Sonders wurde beauftragt, das Verpackungsdesign zu gestalten.
Ka'anapali Estate - one of the world's northernmost coffee plantations - is originally part of an old sugar plantation that had been in operation since 1860. In Hawaiian, Ka'anapali means "undulating cliffs" and describes the unique location between the golden sandy beaches and the West Mau Mountains. The special coffee varieties Typica, Red Catuai, Yellow Caturra, and Mokka thrive off the gorgeous Pacific coast.
According to the announcement, the design is to captivate with the flower illustrations and the red hot foil elements. Nevertheless, the limited edition is to fit into the clear and simple, in the golden section held, brand design of Delizio.
Schoch&Sonders has also designed three new products in the standard range. The Flavoured Editions Lungo Vaniglia and Espresso Caramello will delight lovers of flavored coffee all year round.
The new Pure Origin Colombia Excelso grows in the highlands of the Huila region in Colombia. To perfectly showcase the 100 percent Arabica Excelso beans, Schoch&Sonders created packaging with a Colombian mask complemented by the play of gloss and matte varnish, which runs across the entire packaging. Schoch&Sonders has been managing the Delizio brand since 2012.
Responsible at Schoch&Sonders: Dominik Schoch (creative direction), David Moore (art direction), Anna Schobinger (design), Tina Fuchs (concept and consulting).
