Neo Advertising goes on the offensive in a striking way
The Geneva-based specialist for digital outdoor advertising announces that it will also be entering the traditional billboard business with immediate effect. At the same time, Neo Advertising intends to significantly increase its market presence throughout Switzerland.
The new digital and analog out-of-home offering enables a customized use of electronic advertising spaces and traditional formats, in a mix carefully tailored to customer needs. Because Neo Advertising has in-house core competencies in technology, creation and marketing, the company is able to develop innovative solutions, according to a statement. And to offer them throughout Switzerland, both for private and now also for public communication spaces.
Neo Advertising has so far distinguished itself as a specialist for digital indoor advertising. But the division into a digital and an analog advertising universe is outdated, the statement continues. This is shown by the great success of the combined offer "Branding Zone" in the shopping centers of French-speaking Switzerland, in Palexpo Geneva and at Geneva Airport. Christian Vaglio-Giors, co-founder and CEO, is convinced: "In outdoor advertising, the convergent combined offer is clearly the future. Our company is ready and determined to play an important role in the Swiss advertising market. A third force is needed to break up the duopoly in outdoor advertising that has prevailed in Switzerland for years."
The company sees growth opportunities particularly in the public sector, where digital out-of-home offerings are still mostly wallflowers. In this area, Neo Advertising wants to shake up the market with innovative convergent solutions.
Image: Christian Vaglio-Giors and Alexandre de Senger, who founded Neo Advertising in 2003.
