JvM/Limmat: Always where there are numbers

Jung von Matt/Limmat created a new communications presence for Raiffeisen, showing that every situation in life is shaped by numbers.

Raiffeisen is the third-largest banking group in Switzerland. Thanks to the local roots of the more than 300 Raiffeisen banks, proximity is a fixed value in the business relationship between customer and bank. This proximity becomes a particular advantage when it comes to the everyday and also the special figures.

Every situation in life is shaped by numbers. Anyone who wants a strong partner at their side for these numbers can rely on the support of Raiffeisen. Because Raiffeisen is always there, where numbers are. This is the idea behind the new Raiffeisen campaign, which will be launched throughout Switzerland on September 29. Raiffeisen is promoting its comprehensive services in advertisements, posters, online banners, direct mailings and a TV spot at the image and product level with authentic images showing various stages in life. The snapshots from a life full of numbers are accompanied in the TV spot by the sounds of singer Katie Herzig singing the song "Wish you well".

//www.youtube.com/watch?v=Gf98d1TzMY4

Anz_Eigenheim_Hund
Anz_Vorsorgen_Baby

Responsible at Raiffeisen Switzerland Cooperative: Oliver Niedermann (Head of Marketing); Jürg Moosmann (Head of Advertising & Brand Management); Fiorella Brülisauer (Head of Advertising Private Clients); Didier Graf (Project Manager Campaign). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Direction); Maurus Zehnder, Christian Bobst (Creative Direction); Christina Wellnhofer (Art Direction); Maren Beck (Text); Aude Kohler (Graphics); Sarida Bossoni, Deborah Herzig (Art Buying); Thomas Steiner, Sebastian Suter, Andrea Walker, Rahel Zumbühl (Consulting); Marcel Langenegger (Directing), Filip Zumbrunn (Cinematography), Michela Trümpi (Chocolate Films), Katie Herzig (Song), Alex Kirschner (Audio Postproduction); Fergus Padel (Photography), X1 (Image Editing); Konnex (Media).
 

More articles on the topic