Leo Burnett: job swap with politicians
In the new campaign for the youth session, Leo Burnet Switzerland ensures that young people interested in politics can go to the Federal Parliament and that the teacher still doesn't have to do everything on his own.
For once, it's not just the young who take the place of the parliamentarians during the youth session. In this year's campaign, developed by Leo Burnett, politicians are offering young talents the chance to do their jobs so that they can take part in the youth session from November 13 to 16. The job swap campaign itself shows how well Doris Fiala, for example, does as a pizza delivery girl, or Alexander Tschäppät as a bicycle courier. It will be interesting to see how many young people sign up to take advantage of this unusual but welcome service. And, of course, how the politicians do at the workplace of the session participants. The campaign is now on air. It includes TV commercials, posters, the registration website and accompanying PR measures.
Responsible at Jugendsession: Stefan Rüegger (Communication SNYC), Micha Küchler (Project Management Youth Session), Rebekka Nussbaum (Project Staff Youth Session), Stefan Brader (OC Youth Session), Patricia D'Incau (Communication SNYC). Responsible at Leo Burnett Switzerland: Bastian Otter, Johannes Dörig, Christian Bircher, Martin Arnold (creation), Simon Staub (CD); Milos Stokic, Annika Seidel (consulting), Erasmo Palomba (agency producing). Plan B Film (film production), Barbara Kulcsar (direction), Robert Huber (photography/cinematography).
