Concrete floor poetry for truck tarpaulin handbag
Because 25 frames per second say more than 1000 bullet points, each Friday model is explained with its very own stop-motion movie.
Each of the 99 how-to movies to date was shot frame by frame by Yves Gutjahr and Claudia Röthlin together with the Freitag crew at the F-abrik warehouse in Zurich, and each manages to surprise with absurd and charming micro-stories in addition to seamless product education, the company wrote in a statement Wednesday.
The just released 100th film for R120 Austen not only explains the functions and carrying modes, but also sets the real-existing target audience on the concrete floor of the F-factory to prove the product advantage of the new irresistible and durable handbag with a lot of poetry.
FRIDAY - R120 AUSTEN from FREITAG lab. ag on Vimeo.
