Concrete floor poetry for truck tarpaulin handbag

Because 25 frames per second say more than 1000 bullet points, each Friday model is explained with its very own stop-motion movie.

Each of the 99 how-to movies to date was shot frame by frame by Yves Gutjahr and Claudia Röthlin together with the Freitag crew in the F-abrik warehouse in Zurich, and each manages to surprise with absurd and charming micro-stories in addition to seamless product education, the company wrote in a statement on Wednesday.

The just-released 100th film for R120 Austen not only explains the features and carrying types, but also sets the real-life target audience on the concrete floor of the F-factory to prove the product advantage of the new irresistible and durable handbag with much poetry.

//vimeo.com/104282742

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