The Butterschelme strike again
Leo Burnett is also launching a campaign for the irresistible Floralp butter in 2014.
The classic campaign starring Floralp, the preferred butter, continues with a series of posters. This year, rolls break out of the bread basket to snatch the irresistible preferred butter. The posters featuring the Butterschelmen can be seen throughout Switzerland from September.
Responsible at Floralp: Peter Ryser (Managing Director BO Butter), Martin Rüst (Head of Advertising & Promotions SMP), Xenia Hupp (Project Manager Advertising & Promotions SMP). Responsible at Leo Burnett: Christian Bircher (CD/Art), Patrick Suter (CD/Text), Axel Eckstein (ECD), Annika Seidel and Andrea Aegerter (Consulting), Suzana Kovacevic (Art Buying); Photographer: David Willen; Image Editing: Tania Willen.
