Leo Burnett: August 1 promotion for Emmentaler

It's back: the August 1 Emmentaler, a special piece of Switzerland that is only available in the weeks surrounding the national holiday. It is an AOP Surchoix, produced by the ten best Emmentaler cheesemakers. Equipped with a cheese label that artfully illustrates the celebratory speech of a prominent citizen. This year, wrestling king Matthias Sempach wrote the speech to the nation. It was available via QR code on the packaging and from July 31 on Emmentaler.ch to see.

Every purchase in the Coop also gave the chance to win a weekend in Emmental. The promotion was advertised with a TV commercial, advertisements and on-pack stickers.

Responsible at Emmentaler Switzerland: Franziska Borer (Management), Nicole Fankhauser (Marketing/Communications Switzerland). Responsible at Leo Burnett Switzerland: Simon Staub (Creative Direction), Mark Stahel (Text), Johannes Dörig (Art Direction), Rolf Zimmermann (Strategy), Ivana Giannakis (Consulting), Suzana Kovacevic (Art Buying), Plan B (Film Production), Chris Niemeyer (Direction), Gian Paul Lozza (Photography), Nadine Geissbühler (Illustration).