To draw attention to the Activia motto "Well-being comes from within", the world's largest yoghurt brand enlisted former DSDS contestant Zazou Mall as a dancer. Together with a promotion crew of several people, she transformed various Swiss squares into an outdoor dance studio and managed to get even some reserved Swiss to dance bravely along. Wearing a belly-free outfit and supported by a team of promoters, the gifted dancer showed her famous hip swing to Shakira's summer hit "Dare (La la la)". The Colombian world star can be seen and heard with this single in the current Activia TV commercial.
Responsible at Danone Activia: Carine Labatut (overall management), Martina Winterhalter (project coordination), Marco Zangger (freelance photographer). Responsible at Jim & Jim: Cyrill Steiner (Head of Promotion), Corina Rainer (Project Assistance).