Statement: Talking SBB ticket vending machine
As part of SBB's current Europe campaign, the Zurich agency Statement implemented another campaign activation, which again additionally strengthened SBB's spring campaign with qualitative consumer contacts.
A month ago, the agency already implemented a guerrilla measure with signposts in 5 cities in German-speaking Switzerland (Werbewoche.ch reported). Now came the second prank. An SBB ticket vending machine specially converted for the idea toured German-speaking Swiss cities once again, inviting passers-by to discover Europe by means of a quiz and win a city trip. The well-known Swiss comedian Beat Schlatter, who has already appeared in a campaign for SBB, was won over for the idea and breathed life into the vending machine from the inside. The online city quiz, which was created by Maxomedia and SBB for the campaign microsite Sbb.ch/europareisen has been designed, was thus integrated into the ticket vending machine and provided not only additional attention and qualitative deep contacts with consumers, but also unforgettable moments and emotions.
Responsible at SBB: Petra Thomann (Marketing Communications Passenger Transport). Responsible at Statement: Renato Auer (overall responsibility), Philipp Brunner and Roger Gebert (strategy and concept), Till Ramstein (graphic design). Responsible for metal constructionSamuel Fausch (overall responsibility for the conversion), Manuel Zahner (project manager). Responsible at Made: Curdin Decasper (project manager), Beda Steinacher (technology & programming). Speaker: Beat Schlatter.
