Erdmannpeisker promotes new Rivella flavors

Big news at Rivella: a new product line, Rivella Cliq, will be launched in May 2014. The fruity aromas of peach and rhubarb meet the unmistakable Rivella taste. The result of this combination is a completely new Rivella drinking experience. To ensure that the new Rivella Peach and Rivella Rhubarb are on everyone's lips right from the start, Erdmannpeisker and Rivella are causing a stir with a major launch campaign. The main roles in the campaign are played by the new peach and rhubarb flavors with an unmissable appearance that will ensure that the new taste experience from Rivella is guaranteed not to go unnoticed. The launch is cross-media in TV, posters, e-boards, advertisements, online advertising media and will be promoted online with various promotions and engaging measures on Rivella-cliq.ch as well as on Facebook, Twitter and Instagram.

Responsible at Rivella: Silvan Brauen (Group Brand Manager Rivella), Carla Mathieu (Brand Manager Rivella); Sara Bätschmann (Brand Manager Rivella). Responsible at Erdmannpeisker: Gabriel Peisker and Sybille Erdmann (overall responsibility), Christina Weisser, Daniel Hesse, Patrick Fawer (art direction), Selina Helbling, Rainer Neusius (consulting); Uli Scheper, Markenfilm Schweiz (production), Kim Jacobsen (direction), Marco Nagel (photography), Felix Schregenberger (image editing), Goldbach Interactive (online advertising material), Nemuk (microsite), OMD See (media planning).