Eleven projects competed for the Marketing Trophy this time and were awarded prizes on Tuesday by an interdisciplinary jury of experts headed by Peter Felser.
Category Small Business
Rent a pensioner with the homonymous project
Online job placement for pensioners has exceeded all expectations, has been further professionalized and expanded.
Initiator: Rent a Pensioner
Involved agency: Werbeanstalt Schweiz, Zurich.
Medium-sized company category
KKL Lucerne ManagementA Pirate's Symphony - from a faceless no-name event to an integrated marketing campaign and creation of a brand/2012 to 2013
A blockbuster, a concert series and a staged dinner have created a new entertainment genre.
Initiator: KKL Luzern Management
Involved agency: K-wer-K
Category large enterprises
Hirslanden Private Hospital Group: competence that creates trust. Hirslanden: a brand in the acute medical sector
Under the Hirslanden umbrella brand, the Hirslanden Private Hospital Group has its own brands for specific specialist areas or nationally standardised services.
Initiator: Hirslanden Private Hospital Group
Involved agency: KSP Krieg Schlupp Partner
Zurich start centre: Startupfair 2013
With this project, the start-up centre of the city and canton of Zurich created the first national trade fair for the industry, where start-ups, investors, authorities, media and interested parties met under one roof on one day to initiate business.
Initiator: Startzentrum Zurich
Involved agency: Digital Marketing Switzerland
Coop Cooperative20 years of Coop Naturaplan
The project has implemented the vision of providing all consumers in Switzerland with access to food produced in an environmentally and animal-friendly manner at affordable prices.
Initiator: Coop Cooperative
Federation of Migros Cooperatives
Project: Crowdsourcing as an integrated marketing tool.
Involved agency: Atizo 360°