Metzgerlehner: Sergio Cellano takes off again
Metzgerlehner has realized a comprehensive campaign for the new Suzuki special models Sergio Cellano.
Suzuki starts the year 2014 with the special models Sergio Cellano under the motto: Collezione d'Eleganza. Suzuki thus continues the extremely successful first series of Sergio Cellano, as it says in a statement. The model range at the best price is presented in style on a sea of waving silk scarves. The campaign elegantly spans national panorama ads, an online presence with banner and microsite, dealer ads, POS and a dedicated Sergio Cellano magazine. The campaign launches on January 25 throughout Switzerland.
Responsible at Suzuki Automobile Switzerland: Hanspeter Bachmann (Managing Director), Jürg Naef (Head of Marketing and PR). Responsible at Metzgerlehner Worldwide Partners: Michael Rottmann, Fabrizio Gianella, Ricco Pachera (creation), Andreas Meier, Jennifer Meier (consulting), Mark Berger, Matthias Känzig (digital), Bruno Breitenmoser, Ursula Trottmann, Pia Litschi (production).
