The 14-member interdisciplinary jury will select the winners from the nominees listed here for the Swiss Marketing Day, on 4 March in the KKL Lucerne. The audience will experience on site who will receive the coveted "Oscar of the Marketers". The prize is awarded by Swiss Marketing, the largest professional organization for marketing and sales in Switzerland. The projects will be judged by an interdisciplinary jury of experts, presided over by Peter Felser, jury president since 2013.
The nominees 2014
Category large enterprises
Migros-Genossenschafts-Bund, with the project "Crowdsourcing as an integrated marketing tool". Involved agency: Atizio.
Coop Cooperative, with the project "20 years of Coop Naturaplan". Hirshalden Private Hospital Group, with the project "Competence that creates trust. Hirslanden: a brand in the acute medical sector." Involved agency: KSP Krieg Schlupp Partner.
Medium-sized company category
Emmentaler Switzerland with the project "Emmentaler Eidgenoss. Involved agency: Leo Burnett Switzerland
Lötschentaler Tourismus, with the project "Die Lötschentaler". Involved agency: Contexta Werbeagentur BSW.
KKL Luzern Management, with the project "A Pirate's Symphony - from a faceless no-name event to an integrated marketing campaign and creation of a brand/2012 to 2013". Involved agency: K-wer-K.
Category Small Business
Rent a Rentner, with the eponymous project "Rent a Rentner". Involved agency: Werbeanstalt Schweiz.
Poinz, with the eponymous project "Poinz". The company connects local businesses with their clientele - via smartphone.
Holz Zollhaus, with the project "More than just wood.". Holz Zollhaus is a DIY store producer.
Category Non Profit Organizations
Startzentrum Zürich Genossenschaft, with the project "Startupfair 2013". Involved agency: Digital Marketing Switzerland.
FOPH - Federal Office of Public Health, with the project "LOVE LIFE - talk about it".
Involved agency: HAVAS Worldwide Zurich.
Special prize and audience award
The special prize is not bound to categories and is not nominated. It is awarded to projects that stand out for their outstanding ideas or innovative aspects but do not fully comply with the strict rules of the Marketing Trophy. The audience award is determined by the audience and the interested public via Internet voting. The award will also be presented at the Swiss Marketing Day.
Speakers at the Swiss Marketing Day 2014
The Swiss Marketing Day with the presentation of the Marketing Trophy will take place, as it has for years, in the KKL Lucerne. The following keynote speakers will speak on the topic of "Value-based marketing: value-enhancing strategies and recipes for success":
Ron Kaufman teacher and motivator of the highest customer service and service culture, founder UP! Your Service on the topic: Uplifting Service: Exceeding Customer Expectations.
Georges A. Kern, CEO IWC Watch Co. Schaffhausen on the topic: IWC Schaffhausen, Crafting dreams.
Sahar Hashemi, entrepreneur and author on how to identify and seize market opportunities.
Andreas Herrmann, Director of the Customer Insight Research Center, University of St. Gallen on the topic: Superior Pricing, the Myth of the Calculating Customer.