Customer growth and pitch wins
Verschiedene Agenturen freuten sich in den vergangenen Tagen über Kundenzuwachs und Pitch-Gewinne. Diesmal mit dabei: Ruf Lanz, Source, Open Up, Koch Kommunikation und Scholtysik & Partner.
Ruf Lanz: Petroleum association new in the pipeline
Ruf Lanz is pleased to have a substantial new customer: the Petroleum Association (EV). As the association of the Swiss petroleum industry, the Petroleum Association works to protect and promote the interests of its members. Its 28 members currently account for 95 percent of Swiss imports of crude oil and petroleum products. Ruf Lanz is now responsible for the "Heating with Oil" campaign. The agency was able to convince the Petroleum Association in a multi-stage concept presentation. The first results will be seen soon.
1414: Source and Open Up responsible for new conception
In a multi-stage selection process, the design agency Source and the PR agency Open Up prevailed against strong competition and were awarded the contract by Rega for the overall revision of the content and design of the magazine "1414". The new concept includes a strategic and journalistic adaptation of the publication to the current needs of the readership as well as to Rega's communication goals. With a diverse mix of topics and a contemporary design, Rega's magazine appeals to a broad target audience. 1414 is published twice a year in four languages and is one of the highest-circulation magazines in Switzerland. The first issue based on the new concept is scheduled for June 2014.
SBB chooses Scholtysik & Partner as CI agency
Zurich-based branding and design agency Scholtysik & Partner is the new strategic partner of SBB Brand Management. Scholtysik & Partner prevailed in a multi-stage selection process. According to Lukas Staudenmann, Head of Corporate Identity at SBB, Scholtysik & Partner was particularly convincing due to its stringent strategic approach and argumentation. The SBB brand is one of the most valuable in Switzerland. Its brand awareness is almost 100 percent.
Cook communication with new customers
Autumn has begun successfully for the Koch Kommunikation team. In addition to being accepted into the BSW Leading Swiss Agencies association, the agency is also enjoying an exciting increase in clients. The advertisers from Frauenfeld can welcome the following mandates: Arova Mettler (yarn manufacturer, Rorschach), Brauhaus Sternen (restaurants, Frauenfeld/Winterthur), Jacobs Foundation (Juvenir youth study, Zurich), Kraft (construction company, Sulgen) and Tuchschmid (metal and steel construction, Frauenfeld).
