Pink: New image for Piatti

The product being promoted - the kitchen - was pushed into the background in the current campaign. The focus was on the life that takes place in the kitchen. The three TV commercials at the heart of the image campaign show the kitchen as a place of daily interaction - where stories are written and memories awakened: funny and sad moments, first love, heated discussions, the perfect dinner.

Piatti is to be increasingly perceived as a family-friendly, friendly and lively cuisine as well as a traditional Swiss company that meets the highest quality standards, according to a statement on Thursday.

Responsible at Piatti: Peter Waltenspühl (Head of Marketing), Nicole Thier (Communication). Responsible at Rosarot: René Karrer (creative direction), Andreas Steiner (concept, text), Yolanda Lopez (art direction), Sandra Brandenberger (graphics, design), additionally supported by Hanspeter Graf and Thomas Campolongo. Shining Pictures (film production), Elias Ressegatti (direction), Daryl Hefti (camera), Stefan Bircher (producer), Sophie Toth (production management), Great Garbo (music).