"The Golden Dudes Worldwide" launched

Partner & Partner has already been active in Germany for 15 years and has maintained a close partnership with the agency "Zum goldenen Hirschen" for several years. Both agencies were founded in 1995 and in both agencies the founders and owners are still involved in the daily business. "For years now we have been exchanging ideas, projects and even sometimes employees. Therefore, our engagement with the 'Dudes' is not the start, but the further development of a successful cooperation", says Christoph Eschmann, one of the owners of Partner & Partner.

In addition to the partner in Switzerland, Allianz has offshoots in most of the G-20 countries. From now on, the alliance partners want to realize their common ideas and visions with "The Golden Dudes" for international clients in Switzerland, set fresh accents in the communications scene - and conquer the international market together with their clients. "In the Swiss communications market, internationally active clients in particular often have the problem that they only have large network agencies to choose from. With the alliance 'The Golden Dudes', Partner & Partner now offers companies with an international focus the chance to reorient themselves," says Christoph Eschmann. "Creativity, individually composed teams, country- and culture-specific solutions, and cost efficiency - these are the guiding principles of 'The Golden Dudes'."

With six locations, the Hirschen Group, which has over 400 employees, is one of the largest independent, owner-managed agencies in Germany and has been the leading campaigning agency for years. With currently 25 employees and annual sales of four to five million Swiss francs, Partner & Partner is an efficient agency with an integrated communications approach and long-standing customer relationships.

More on this topic in the upcoming print edition of Werbewoche.