LIA Awards for Publicis, Wirz and Draftfcb/Lowe

Publicis won two of the awards at the LIA. Firstly, silver in the radio category for the campaign "Recall campaign" from Renault. Secondly, bronze in the "Poster" category for the campaign "Beards" from Garnier. The same work also won a finalist in the print category, the agency wrote in a press release on Friday.

Draftfcb/Lowe was able to convert both shortlists into metal and won bronze twice, as the agency announced in its press release on Friday. The Radio campaign for Theater Rigiblick with the two spots "Theater Rigiblick plays the weather" and "Theater Rigiblick plays the traffic news" was awarded in the "Campaign" category as well as in the "Innovative Use of Radio" category.

Wirz also won bronze in London with its fundraising campaign for the Christoffel Blindenmission in the "Design" category (Environmental Installations/Displays). The agency used 50 notes in the Dolder Hotel to create a Shadow faceswhich reminded people that this amount can be used to restore a person's eyesight. The agency also achieved a shortlist place in the "Design" category (Use of Illustration Campaign) with the Campaign for the Zürcher Brockenhaus.