HWZ launches brand management degree program

The course places a clear focus on the interdisciplinary nature of successful brand management. Brand leadership assumes strategic responsibility for the brand, defines what the brand stands for and makes this content effectively tangible for the various stakeholder groups. "The course conveys a new understanding of brand management in which the brand is at the center of entrepreneurial activity and offers up-to-date tools for value-enhancing brand management in the digital age," says Peter Felser, who heads the course together with Max Meister.

In addition to proven experts from the HWZ, national and international experts from leading companies will be lecturing. They include

- Thomas Amstutz, CEO Feldschlösschen Getränke AG

- Nadine Borter, owner of Contexta AG, Advertiser of the Year 2011

- Peter Felser, entrepreneur / consultant / lecturer

- Karin Frick, Head of Research and Member of the Executive Board of the Gottlieb Duttweiler Institute

- Clarissa Haller, Head of Corporate Communications ABB

- Hans-Georg Häusel, Chairman of the Nymphenburg Group Munich

- Max Meister, Lecturer and Board Delegate BV4

- Matthias Mölleney, Consultant and Head of the "Center for Human Resources Management & Leadership" at the HWZ

- Sven Reinecke, University of St. Gallen

- Urs Riedener, CEO Emmi

- Sybille Sachs, Head of the "Institute for Strategic Management" at the HWZ and titular professor at the University of Zurich

- Martin Spillmann, Creative Director Leo Burnett Europe

- Torsten Tomczak, University of St. Gallen

- Dominique von Matt, Jung von Matt/Limmat

The "Brand Leadership" course lasts 20 days and is aimed at brand-savvy managers who want to strengthen their strategic understanding of brands. Through guest lectures, case studies and excursions, the course combines the latest scientific findings with proven rules for success from practice. The course begins on March 6, 2014 and registration is now open. More information under this link.