Scholz & Friends stages price differential for Opel
Permanent list price reduction at Opel - Scholz & Friends gets to the heart of this issue with a new sales campaign under the motto "Attention: Price gap".
At the center of the communication are advertisements and posters that show different Opel models in front of a landscape that has been tilted at a steep angle. In this way, the campaign idea "price gap" is also supported visually. The subjects are on air from September 1 to 30 and are flanked by radio spots and online measures.
Responsible at Opel Suisse/General Motors Suisse: Christoph Buser, Martin Siegenthaler, Laura Müller. Responsible at Scholz & Friends Switzerland: Marcin Baba, Sören Schröder, Wim Lanz, Cristina Tamargo and Lukas Frei (creation); Mathias Rösch, Tina Mons and Martin Samsel (consulting).
