Award-CC 2013 goes to BSSM
The Corporate Communications 2013 Award goes to BSSM with a concept for Basellandschaftliche Kantonalbank. The Social Media Award went to the Swisscom campaign by the Namics agency.
For the ninth time, the jury of the national Award Corporate Communications honored the most innovative concepts in integrated communications on Wednesday, September 4. This year's Award-CC honors the project surrounding the launch of Basellandschaftliche Kantonalbank's new mission statement "Shaping Successfully". By using various internal and external channels, employing a wide range of communication tools and consistently implementing the target, the winning project was able to convince the jury most of its sustainability and holistic nature.
However, the jury also sees the award in a broader context, as it says in a statement: "For the first time, three projects from the banking sector were submitted this year. This shows that this sector is opening up further and is more active in terms of communication. Thus, the winning of the Award-CC by the BLKB project is just another step in this ongoing development," says Urs Frei, juror and member of the Harbour Club, Chief Communications Officer of Swiss organizations.
Other nominees this year were: Coca-Cola Switzerland with "There's more Switzerland in Coca-Cola than meets the eye", the Helsana Group with "Helsana-Family", Notenstein Privatbank with "Thinking in scenarios", and from French-speaking Switzerland the Vanksen VKGP organization with the project "Mission GE: SIG Les Services Industriels de Genève".
Social Media Award for Swisscom
This year, the Social Media Award was presented for the third time as part of the Award-CC. In the first phase, the public was able to select six favorites from 22 campaigns on Facebook. From these six finalists, a top-class jury of experts, convened for the first time, chose Namics' concept for Swisscom. However, this decision was extremely close. In second place comes Freestyle TV, a one-man project from the canton of Bern.
Show highlight and relaxed atmosphere
In addition to the presentation of the awards, the focus of the evening was on a pleasant exchange between exponents of the communications industry, as well as an entertaining awards gala. For example, the Lucerne sound artist Jan Siegwart enchanted the audience with his show. "We would like to thank all our sponsors, the applicants, the nominees and the audience for a great evening and congratulate the award winners very much", initiator Roland Bieri summarizes the 9th Award Corporate Communication.
Next year, the Award-CC will celebrate its tenth birthday, with many novelties and activities around the anniversary. The award ceremony will take place on Thursday, September 11, 2014.
