TBWA\Zurich launches "The Last of us
June 14 was the official release date for "The Last Of Us", the survival action game from Sony Playstation. For the launch in Switzerland, TBWA\Zurich prepared the international campaign.
This consists of cinema and TV spots as well as print and online advertising for the domestic market. In addition, the agency has also provided Rockstar Magazine with a special band arolean - a respirator against the deadly disease. The giveaway currently generated buzz at the Greenfield Festival, the agency said in a statement Monday.
The campaign will run until the end of June.
Responsible at Sony Playstation Switzerland: Sascha Komaromy (Marketing Manager Switzerland). Responsible at TBWA\Zurich: Frederick Rossmann, Tizian Walti, Laura Haas (creation), Matthias Kiess, Jasmine Segginger (consulting).
