Frame Eleven illustrates for Generali Versicherungen
Frame Eleven has illustrated the Generali insurance products in a humorous way. The billboards are shown before, between and after the ATP tennis tournaments with Swiss participation.
These can be seen from June 24, 2013 during the broadcast of the Wimbledon tournament on SRF, RTS and RSI. In three different subjects, the products life, household and legal protection insurance are illustrated in short, animated sketches. The characters, developed especially for Generali, are intended to lighten up the insurance subject matter and make viewers smile.
The 10-second clips perform a teaser function and should still be fun to watch even after multiple viewings, the agency says in a statement. The billboards were produced in all three national languages. They replace the previous Generali billboards in time for the Wimbledon tournament.
Responsible at Generali: Andreas Kuster (Head Brand & Web Management).
